Developing DHA360 and Driving 250+ Listings with SEO and Cloud Solutions: DHA360's Success Story
Project Overview:
Maxscale collaborated with DHA360, an online property buying and selling platform by Defence Housing Authority (DHA), to build a robust platform from scratch. Leveraging PHP Laravel, we developed a scalable and secure website to streamline property transactions. Our continuous SEO efforts have significantly increased organic traffic, with over 250 properties now listed on the platform. In addition, we provided cloud and DevOps services by building a robust infrastructure on AWS and automating software development for enhanced scalability and efficiency.
Services Provided
Comprehensive Web Development
UI/UX Design
Content Creation
Domain Registration and Hosting
Search Engine Optimization (SEO)
Cloud Infrastructure Setup
DevOps Practices and Automation
Challenges Addressed
Creating a user-friendly platform aligned with DHA’s prestige and scale.
Attracting and retaining users with seamless navigation and a visually appealing interface.
Building a scalable infrastructure to accommodate growth in users and property listings.
Solutions Delivered
- Web Development: Built a dynamic platform using PHP Laravel, ensuring security, scalability, and an intuitive user experience.
- UI/UX Design: Delivered a sleek, modern interface with seamless navigation for enhanced engagement and user retention.
- Content Creation: Crafted engaging, SEO-optimized content to effectively communicate the platform’s value proposition.
- Cloud and DevOps Services: Built a robust cloud infrastructure on AWS, ensuring scalability and reliability, and implemented DevOps practices to automate software development processes for faster deployment and improved efficiency.
- SEO and Performance Optimization: Executed advanced SEO strategies to boost visibility and drive consistent organic growth.
Technologies Used
PHP Laravel for web development.
Microsoft Azure for cloud infrastructure.
Azure DevOps Tools for automation.
Google Analytics and Ahrefs for SEO tracking.
Results
Improved Website Traffic: SEO-optimized content and social media efforts drove significant organic traffic to the website.
Enhanced Brand Identity: A professional and cohesive visual identity reinforced trust and recognition in the fintech market.
Increased User Engagement: Social media interactions and compelling ads boosted audience engagement and conversions.
Working with Maxscale has been a great experience. They developed DHA360 from the ground up using PHP Laravel and built a super scalable infrastructure on Azure that perfectly suits our needs. Their DevOps practices streamlined our development process, and their ongoing SEO efforts have been incredible—helping us drive organic traffic and achieve over 250 property listings. The team is professional, skilled, and really easy to work with. We’re very happy with the results and look forward to continuing this partnership!
Our Case Studies
We bring real solutions to each client's problems through a deep understanding of their market, solution, and vision.
Developing Eventza & Bringing 500+ Users through Digital Excellence
Developed a dynamic event booking platform, achieving top search rankings and bringing in 500+ active users.
Read case study
Digitalizing Dr. Humera Zafar Hospital for Enhanced Efficiency
Modernized healthcare with a responsive website, hospital management, and lab report systems for seamless operations.
Read case study
Digital Transformation of Leading Real Estate Developer DHA
Revolutionized operations with custom software, mobile apps, and a cutting-edge website for Pakistan’s top real estate developer.
Read case studyPartner with us for Comprehensive Tech Services
We will be happy to answer any questions you may have and help you determine which of our services will best fit your needs.