Project Overview:

Maxscale was entrusted with developing a secondary backup website for Defence Housing Authority (DHA) Islamabad, Pakistan’s largest real estate developer. This secondary website ensures continuous online presence and serves as a reliable backup in case of any disruptions to the primary site. We provided comprehensive web development services using WordPress, mirroring the quality and functionality of the primary website while ensuring robust performance and seamless user experience.

Services Provided:

• Web Development
• UI/UX Design
• Content Creation
• Domain Registration
• Hosting Setup
• Search Engine Optimization (SEO)

Challenges:

• Developing a backup website that matches the primary site’s functionality, design, and performance.
• Ensuring seamless integration and synchronization with the primary website.
• Optimizing the backup site for search engines to maintain visibility and accessibility.

Solutions:

Web Development: Maxscale utilized WordPress to create a robust and scalable secondary website for DHA Islamabad. Our team ensured that the backup site was as responsive, dynamic, and secure as the primary site, providing a reliable alternative in case of primary site downtime.

UI/UX Design: Our design team replicated the intuitive and visually appealing user interface of the primary website, ensuring consistency in user experience. We focused on ease of navigation and user engagement, maintaining the sophisticated look and feel that aligns with DHA’s brand identity.

Content Creation: Maxscale’s content experts mirrored the engaging and informative content from the primary site, ensuring consistency in messaging and SEO optimization. The content was tailored to maintain high visibility and user engagement on the secondary website.

Domain Registration and Hosting Setup: We managed the domain registration process for the secondary website, ensuring it was aligned with DHA’s brand identity. Reliable hosting was set up to guarantee optimal performance and uptime, providing a seamless user experience even in case of primary site outages.

Search Engine Optimization (SEO): Our SEO specialists implemented comprehensive SEO strategies for the secondary website. This included keyword research, meta tag creation, backlink building, and regular performance monitoring to ensure the backup site maintained high search engine rankings and visibility.

Technologies Used:

• WordPress for web development
• HTML, CSS for responsive design
• SEO tools like Google Analytics and Ahrefs

Results:

• Enhanced Reliability: The secondary website ensures continuous online presence, providing a reliable backup in case of primary site disruptions.
• Consistent User Experience: A seamless and consistent user experience across both the primary and secondary websites, enhancing user trust and engagement.
• Maintained Visibility: Comprehensive SEO strategies ensured that the secondary website maintained high search engine rankings and visibility.